During Term 2 of Platt College San Diego's Graphic Design program, students were tasked with reimagining a flat label on a bottle. I chose Delirium Tremens beer, and stuck with the company's original theme of a pink elephant. Instead of depicting the elephant as cartoony and clip-art-esque, I wanted to illustrate a serious elephant for a serious beer.
During Term 3 of Platt College San Diego's Graphic Design program, students were tasked with reimagining a n entire box for an existing food product. The final result had to not only be well designed, but technically correct in measurements and die-cuts in order to produce a physical fully-functional box when completed. 
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